iMedia Matrix - Online Marketing services

NJBiz Honors Dr. Ahmed Gomaa of iMediaStreams as One of New Jersey's 'Top Forty Under 40' Up-and-Coming Business Leaders

2009-10-05T14:55:00.000-07:00

iMediaStreams, a leading advertising network using business intelligence and social media , announced that the company’s president, Dr. Ahmed Gomaa, was recently named one of New Jersey’s “Top Forty Under 40” by NJBiz, the State’s leading business Journal.

"Top Forty Under 40" recognizes business leaders in the state under the age of 40 who have already demonstrated a solid track record of leadership and innovation. Dr. Gomaa was recognized along with the other 39 award recipients at the journal’s annual “Forty Under 40” gala event, held on September 10, 2009 at the Palace at Somerset Park in Somerset, NJ. “I am honored to be recognized by NJBiz as one of New Jersey’s top forty professionals under the age of 40,” Dr. Gomaa commented. “I credit the talented team at iMediaStreams, a very supportive family, and many great forward-thinking clients, who really made this possible.”
Since 1993, NJBiz has celebrated the rich array of talent in New Jersey by recognizing 40 young men and women who make outstanding contributions in their fields of expertise.

At age 32, Dr. Gomaa filed his first of three patents that bridged the gap to target online advertising based upon the buzz of the bloggers. In just a few short years, Dr. Gomaa has positioned the company as a leader in online marketing within emerging markets. The company has taken a leadership position in developing and introducing new web-based solutions, helping its clients to broaden brand awareness and fuel opportunities for new business growth.

“Dr. Gomaa has embraced a high growth disruptive technology and is developing a business that will make a significant contribution to online business marketing operations and is adding value to the state of New Jersey as a growth company” commented Jerry Creighton Sr., the Executive Director of the Enterprise Development Center at NJIT, where iMediaStreams is a member of the EDC community.

Born in Egypt, and raised in both Egypt and France, Dr. Gomaa has resided in Glen ridge, NJ since 2005. He is committed to the welfare of the Northern NJ business community, and donates a significant portion of his energies to the intellectual development of the region. He is a visiting scholar at Rutgers University and the assistant to Editors in Chief of the International Journal on Digital Libraries, a Springer Verlag academic Journal.

Dr. Gomaa has a Bachelor’s and a Master’s degrees from the University of Alexandria, Egypt and and MBA and PhD in Information Technology from Rutgers University, NJ.
http://www.pageturnpro.com/NJBIZ/8100-Forty-Under-40-(2009)/index.html#10
BACKGROUND
iMediaStreams is unlocking online communities with applications of Business Intelligence and Online Marketing, with a focus on emerging Markets.
Videos about iMediaStreams can be found at: http://www.youtube.com/imediastreams
Press Contact: Ken Kapica, 973-565-9110

Live DJ Competition with Audience Voting using ooVoo

2009-06-21T22:53:00.000-07:00

Today our partner Axiomonline.TV launched two new services developed by iMediaMatrix , a division of iMediaStreams.

The first application is a DJ competition where DJ battles online and live stream their music with the ability for the viewers to vote on the best DJ Mix.
The second application is a talk show application that allows up to six participants to have an online talk show on axiomonline.tv

Both applications depend on ooVoo API for the video room and the Audio/Video controls.

An overview of the application can be viewed at

What's Happening, An Arab-American TV Talk Show Airing on ART: Ahmed Gomaa Co-Founder of iMediaStreams

2009-05-17T22:41:00.001-07:00

What's Happening, An Arab-American TV Talk Show Airing on ART interviewing me about iMediaStreams. Check their website

I spoke about blog mining, sentiment analysis and business intelligence for online marketing.I also explained some tactics to be on the first page of Google and the growth and penetration of the internet in the Middle East and North Africa.

Arabic Search Engines

2006-11-08T22:03:00.000-08:00

Several Arabic Search Engines are currently existing in the market, with a focus toward the Arabic community. Being the Sixth largest spoken language in the World with more than 250 million arabic speaker, with more than 70% of the population are between the age of 20-40, marketers eyeballs is starting to turn toward this population and their potential spending power on the internet.

In the United States, Arabic speaking communities are considered extremly important in ethnic TV both on line and in cable, as they are usually holding the lion share of subscribers base in those mediums.

Eyoon is a web directory for Arabic websites. Started in 1995. Mainly focusing on Arabic speaking countries

Araby is a new search engine that index arabic websites. Moreover, they index images, and blogs

4arab.net is another search engine. The indexed sites are still limited

Nesnas, which means "Monkey" is a large portal and search engine fo Arabic websites.

Arabiks is a small index, but it provides a CPC advertizing option
.

Ayna seems to a winner, in terms of indexing as well as provided portals services.

Connecting offline and online marketing for better tracking and analysis

2006-10-26T19:15:00.000-07:00

How can you connect visitors and customers resulting from TV, Radio and Print to your internet visitors and sales during the initial testing period for large marketing campaigns?

Several methods are available. We experimented with few of them with different clients. The best method depends on who your client is and his background.

If your client has a media background (TV, Radio), s/he will be more concerned about retrieving the resulting conversions; the easiest way is to assign a "Promotion code" to each distinct ad, so that when a visitor signs up for to the service/product, he may fill out the "Promotion code".

If your client is more technology oriented, s/he will be interested in more information about the visitors’ behavior, from the landing point to the exit point. For those clients, provide unique urls for each ad.

If we want to take it vise versa, from online marketing to offline sales, that is someone finds your product online, and now, they decide to use the 1800 number available on your website. If your client would like to know where did the client get that number from a Google Adword ad or from Search Engine Optimization efforts. You can automatically change the 1800 number based on the url parameter associated with the link that identifies the original location of the point link.

iMedia Matrix signs strategic partnership with JumpTV for marketing to its Arabic speaking subscribers

2006-10-08T01:30:00.000-07:00

iMedia Matrix http://www.imediamatrix.com , has signed an agreement with JumpTV http://www.jumptv.com , the world's leading broadcaster of ethnic television over the Internet to promot all of JumpTV's channels for Arabic Speaking users.

The agreement will allow imediamatrix.com to market all of JumpTV's 220+ channels, with a promotional focus on the company's 37 current Arabic-language channels, including Aljazeera, Future TV, Dubai TV, Mehwar Channel and 2M.

at iMediaMatrix, we are excited to start working with JumpTV on their online marketing campaigns for the Arabic speaking subscribers, Our mission is to provide JumpTV with unparalleled means to reach the global Arabic speaking consumer market.

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 200 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.

Technorati Profile

iMedia Matrix Map on frappr

2006-10-07T11:06:00.000-07:00

Arabic SEM for Google

2006-10-03T12:59:00.000-07:00

Numbers of Arabic users online :
Approximately 28 Million internet users are Arabic Speakers, living in the 22 Arabic countries, while an estimated 14 Million internet users are the first and second generation of Arabic speaking immigrants in the Americas, Europe and Australia. Statistically, in the United States, internet users with Arabic Descents, have higher education level and income level than the national average, making them potential targets for segmented marketing campaigns, which address their needs and respect their differences.

Arabic users’ segmentation for online marketing:
By looking at the search volume of the keywords "Ramadan" in English and its translation "رمضان" in Arabic generated from the United States, we realize that most of those who search for this keyword have an Arabic interface browser; a similar amount of search appears to be from French interface browsers, then a much smaller percentage in English interface Browsers. The reason of having a high percentage of french interface browsers is that most North Africans (Algerians, Tunisians, Moroccans), some Egyptians, Lebanese’s and few Syrians speak French fluently. Addressing those populations with the keywords they are looking for, with the right ads that grabs their attentions, helps creating a substantial amount of conversions that is easily aquired if targeted the right way.

Problems with Google Adwords - Arabic Keywords
When you start creating some of your ads on Google Adwords, it counts the number of characters differently based on the typeset your are using. If you are using Latin, "Ramadan" would be counted as 7 characters. On the other hand, if you are using Arabic, "رمضان" , which is 5 Arabic characters, would be counted as 16 characters by Google. Try it for your self http://www.google.com/search?q=%d8%b1%d9%85%d8%b6%d8%a7%d9%86 which is equivalent to http://www.google.com/search?q=رمضان . Note that the Arabic search term with work correctly if used in Firefox, not in Internet Explorer. The reason is Arabic letters letters are considered 'two-byte' characters, as are characters in languages such as Japanese and Chinese. English characters are 'one-byte' characters. When using 'two-byte' characters,the limits in AdWords text ads are decreased.

Based on Google Adword support team, for Arabic characters, the following length limits apply:

1st Line: 12 characters

2nd Line: 17 characters

3rd Line: 17 characters.

Removing Negative publicity from the first page in Google

2006-10-02T20:20:00.000-07:00

"To remove negative publicity from the first pages in Google, Yahoo or MSN means to optimize more than tens of websites to take over the position of those negative sites." iMedia Matrix

Using simple but effective methods, will enable you to view better results in the course of two to three month.

1- Check your current position:
Manually go over every link for the keyword that leads to negative results. Identify the negative publicity and keep a track record of it. You can use webtrend to keep track of the websites position.

2- Benefit from the powerful players:
Use influential and reputable websites to power the keywords you are optimizing for. For example Flickr works like magic with Google. Post relevant pictures on Flickr, comment on your pictures with optimized keywords and link back to your site.

3- Blogs and Social Networks:
Create blogs that mention your keywords that you want to optimize for. Make sure that you update your blogs frequently, and make a sincere effort to identify and communicate with the bloggers in your community. You can make a simple search on Google Blog search engine or Technorati. In addition, you may want to use PubSub, it will keep you posted with the blogs that uses the keywords you are looking for.

4- God Bless Atom and RSS:
Pinging, that is notifying the Blogsphere that you have posted a new post on your blog. A Good tool is Ping-o-matic.com it notifies major blog engines about your new post.

5- Linking to the right players:
Link back from your website to those sites that have a rank of 4/10 and have a positive feedback on your services or products.

6-Motivation:
Have every single person in your company that knows a little bit about websites to follow the above mentioned points. Motivate them. If you don't know how, ask Tom Herman of JumpTV, he's pretty Good at that :)

If you need help or consultation on your current website, we will be glad to help..@ http://www.imediamatrix.com